What’s in a name?

My legal career has started with it’s fair share of zigs and zags. There was job searching and interning, planning and solo lawyering, trying a regular job at my state bar, and finally landing in a fledgling elder law firm. All along the way I’ve maintained an interest in blogging, and my blog has been through many iterations. It feels like I’ve remade my wordpress site a thousand times already. But I have to admit that it’s time for another change of course.

Each remake has come from a change in my career. I’ve always tried to be strategic about my writing and use it to advance my career goals; so every time my career takes a turn, my blog has to as well. It turns out there have been more turns than I thought there would be on this journey.

All this is to say: “The Editing Lawyer” is probably not the best title for this blog anymore; that’s what I used to do. It seems I’m in need of another rebranding. But I’d like this to be the last time, even if my career takes another unexpected turn.

Perhaps I can achieve that by focusing less on my current job and more on who I am as a professional. One of the main goals of having a blog, after all, is to let people see a bit of who you are beyond your resume. The tradeoff is that it won’t be a niche-focused blog, which is the type that can really pay off in the long run.

When your legal niche keeps changing, do you keep throwing away old blogging efforts? Or is it better, as a young lawyer, to just blog about whatever you do professionally, without trying to create a narrowly tailored site?

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