Garner’s business writing basics

Bryan Garner just shared this video of five writing tips. It’s a great start to writing better in your job, whatever it is. I, for one, will try to use weouryou, and your more.

As Garner states, good business writing “is a skill you must cultivate to succeed.” William Zinsser made much the same point in On Writing Well:

Managers at every level are prisoners of the notion that a simple style reflects a simple mind. Actually a simple style is the result of hard work and hard thinking; a muddled style reflects a muddled thinker or a person too arrogant, too dumb, or too lazy to organize his thoughts. Remember that what you write is often the only chance you’ll get to present yourself to someone whose business or money or good will you need. If what you write is ornate, or pompous, or fuzzy, that’s how you’ll be perceived. The reader has no other choice.

Most lawyer-writing is muddled. Not just in court, but in emails, letters, and legal documents. This is a big part of the legal profession’s negative image; our clients can’t understand us. Is it any wonder they think we’re arrogant and pompous?

For example, wills and trusts (the documents I work with) are chock-full of jargon and vagueries. This should not be. We should all have wills we can read and understand without a $200/hour interpreter. If estate planning documents were drafted in plain language, fewer people would need to hire a lawyer for probate or trust administration when it comes time to actually use those documents. That might be bad for repeat business, but it’s good for clients.

I want to be a lawyer who always writes and speaks in a way my clients can understand. As Zinsser pointed out, that takes hard work and hard thinking. (It will probably be a while before I can muster the time and energy to edit multiple 30-page trusts.)

Thankfully, that’s just the kind of work and thinking I enjoy most.

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